Janine is an FMCG trained marketing professional bringing that experience and discipline to her current clients. She is passionate about improving the customer experience and the multiple touch points that customers now have with the brands they purchase.
With a passion for building brands and product development from inception to launch, Janine gained most of her experience working across categories at Heinz Wattie’s developing growth plans focused on new product development produced locally and through Asia and Europe. Incorporating above the line including TV, print and radio plus below the line promotional activities, she has managed many packaging projects and digital launches including e-commerce. She has worked across several customer channels including supermarkets, pharmacy, on & off premise and general merchandise.