As a former founder of Tactix and now Marketing Consulting Manager after Tactix was acquired by AdviceFirst in 2019, Nicole’s role has always focused on helping a wide range of businesses across NZ to realize their growth goals and achieve a stronger ROI on their marketing activities.
Her expertise in planning out marketing initiatives to ensure effective use of funds starts with selecting the right combination of activities to create growth and make sure that every marketing, planning and digital activity is as effective as it can be.
With over 25’ years’ experience in both marketing and research roles, Nicole beginnings were in marketing & research in the media industry. She has an MBA which she undertook at Henley Management College in the UK which helped her to connect with a diverse group of international people from the industry before setting up her own business.
Outside of work, she spends most of her time with her two boys and her husband (who is a huge fan of muscle cars) so you can often find her at car rallies or events. Auckland boating is a must for Nicole while at the same time she loves reading a good book and enjoying a glass of wine.